Print and Digital Design // 2019-2025
The name Tùm Lum Tùm La means 'All over the place' in Vietnamese, usually something a parent will yell to an unruly child. Visual branding for the events also are all over the place as each location and menu will change, and the branding design for the event will change with it. The visual references and inspiration will change while maintaining similar wireframes to stay true to the intentions of the chef's food.
- Marketing assets unique to each event (figma, illustrator)
- Menu design and printing (figma, indesign)
- Front-of-house duties such as ordering, food running, food prep
- Branding exercises, moodboard, creation of branding guidelines
- Web design & development
- Invoice & contract creation
- Accounting
- Merch design
[illustration, typography, graphic design, print design, digital design, marketing, coding]
[illustrator, figma, procreate, indesign, affinity, github, visual studio code]
Event Flyers
As a food pop-up always changing locations, the intention of the wildly different flyers and fonts are to reflect the collaborators and location that the pop-ups end up at. As a pasta place with primarily wood interior, Sfizio has a slightly more elegant association so I chose a slanted serif font. Previous pop-ups at Bar Sardine are elegant, but also from the Berkeley neighborhood has a more approachable and friendly energy, so simple painted illustrations with fonts more typically associated with common advertising were used.
[panels]